12_12 BSBMKG417 Student Assessment Tasks
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AISL Pty Ltd T/A Rosehill College
RTO No: 41257 | CRICOS Code: 03622A
Student Assessment Tasks
BSBMKG417 Apply marketing communication
across a convergent industry
BSBMKG417 Apply marketing communication across a convergent industry
Student Assessment Tasks
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
Page 2
BSBMKG417 Apply marketing communication across a convergent industry
Student Assessment Tasks
Table of Contents
Table of Contents
2
Assessment Information
3
Assessment Instructions
5
Student Assessment Agreement
6
Assessment Task 1 Cover Sheet
7
Assessment Task 1: Written Questions
8
Assessment Task 1 Instructions
10
Assessment Task 1 Checklist
12
Assessment Task 2 Cover Sheet
13
Assessment Task 2: Marketing communications research
14
Assessment Task 2 Instructions
16
Assessment Task 2 Checklist
19
Assessment Task 3 Cover Sheet
20
Assessment Task 3: Marketing communications tools
21
Assessment Task 3 Instructions
23
Assessment Task 3 Checklist
27
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
Page 3
BSBMKG417 Apply marketing communication across a convergent industry
Student Assessment Tasks
Assessment Information
The assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry
are included in this Student Assessment Tasks booklet and outlined in the assessment plan below. To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily. Assessment Plan Assessment Task
Overview
1. Written questions You must correctly answer all questions.
2. Marketing communication research You must conduct research and develop a marketing communication briefing report and marketing communication action plan, as well as legislation, regulations and policies that may impact on marketing.
3. Marketing communication tools development
You must develop marketing communication tools for use in promoting Plastic Free July, as well as identify experts and networks and participate in a networking opportunity.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement.
Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you. Assessment appeals
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process. You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
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BSBMKG417 Apply marketing communication across a convergent industry
Student Assessment Tasks
Naming electronic documents
It is important that you name the documents that you create for this Assessment Task in a logical manner. Each should include:
●
Course identification code
●
Assessment Task number
●
Document title (if appropriate)
●
Student name
●
Date it was created
For example, BSBMKG417 AT2 Briefing Report Joan Smith 20/10/18
Additional Resources
You will be provided with the following resources before you begin the assessment tasks.
Assessment Task 2:
●
Action Plan Template
●
Briefing Report Template
●
Legislation Report Template
Assessment Task 3:
●
Networking Report Template
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
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BSBMKG417 Apply marketing communication across a convergent industry
Student Assessment Tasks
Assessment Instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per your RTO’s re-assessment policy.
Depending on the task, this may include
●
resubmitting incorrect answers to questions (such as short answer questions and case studies)
●
resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task
●
redoing a role play after being provided with appropriate feedback about your performance ●
being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.
Assessment Task Information
This gives you:
●
a summary of the assessment task
●
information on the resources to be used
●
submission requirements
●
re-submission opportunities if required
Assessment Task Instructions These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment
task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name and the date.
Checklist
This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses.
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
Page 6
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Price
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Camera Quality
Weight
Conjunctive:
Product
Attributes
For Conjunctive use a cutoff rating of 4.
For Disjunctive use a cutoff rating of 10.
Price
Good Reception
Screen Size
Camera Quality
Weight
Brand Selected=
Disjunctive:
Product
Attributes
Price
Good Reception
Screen Size
Importance
Rating
35
25
20
10
10
Camera Quality
Weight
Brand Selected=
A
6
8
8
4
6
35
25
20
10
10
Brand Scores
B
с
8
7
6
5
A
9
2
7
Minimum Rating =4 (on all attributes)
Importance
Ra
10
6
3
Brand Scores
Rating of 10 on ANY attribute
Importance
Rating
35
25
20
10
10
Brand Scores
C
A B
D
5
6
8
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4
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