Market Research Exercise #1

Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.

Which platform did Mr. Ray’s marketing team advise him to use for the launch of a new product? Mr. Ray is looking for a platform to launch his product. His marketing team advises him to launch the product via newspaperssocial mediabillboardsas it is free advertising and improvesproduct qualityconsumer welfarebrand recognition.

1. Consider yourself a Marketing Manager. Explain how you would develop an effectivemarketing strategy for a Credit Card product using video streaming as a promotionalchannel.2. Discuss the merits and benefits of sales promotion in the context of marketing. Provideexamples to illustrate your points.3. Describe the marketing mix decisions (product, distribution, promotional, pricing) thatmarketers face. Choose a real-world product or service and apply the marketing mixdecisions to it, explaining your choices.

Joe Chernov, VP of marketing for Insight Squared, said: "Good marketing makes the company look smart. Great marketing makes the customer feel smart." what do you think he meant by this? Provide an ad you believe exemplifies this quotation and justify your choice.

300 words: What are the benefits of using email in marketing to fly over canada? Why fly over canada? What is the impact of using email? What's the connection between using email and the web and youtobe and social media?

a) explain TWO (2) communication objectives that your chosen brand has adopted in advertising running shoes. Please justify your explanations.   (b) Following section (a), how do these TWO (2) objectives aid (or do not aid) in the brand's positioning strategy?   (c) Identify and explain ONE (1) price-adjustment strategy that your chosen brand has adopted when advertising running shoes. Please justify your explanation. reference https://drive.google.com/file/d/1iGn_azw19vMXbmM8tzoJOVBSw6HTsmp1/view?usp=drivesdk

Describe the key points of each article from https://www.cbssports.com/nfl/news/why-amazons-jeff-bezos-might-be-shut-out-of-buying-the-commanders-as-drama-continues-with-sale-of-nfl-team/ and https://profootballtalk.nbcsports.com/2023/02/25/reports-intensify-that-jeff-bezos-has-been-blocked-from-buying-commanders/. Detail why the author of the article found it illegal or unethical. Evaluate the leader's ethical awareness or standards, (apply the course material). This discussion will be at least 300 words. (Be sure to reference your articles in APA format).

Making use of the case study, explain the difference between media, medium and media vehicle.   Source: https://www.mobilemarketer.com/news/burger‐king‐mobile‐marketer‐awards/566220/

1- Discuss two major changes in the publishing industry generated by the Internet and  EC technologies. Why are these changes important?   2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?

Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?

Best Ad -- Worst Ad Describe your favorite advertisement, and why. Do you think it is effective in getting people to buy this product? Describe an advertisement that you think is bad for whatever reason, and why you think so. Is it offensive? Ineffective? Unethical? Who do you think this ad is aimed at? Why would a company use "bad" advertising? Do people buy the product anyway? Why?

Though mass marketing was effective in past decades, large companies no longer routinely invest large chunks of their advertising budgets in mass-media outlets such as television and magazines. Select one: a. True. O b. False.

Questions Consider the five tools covered in the lectures for creating an integrated marketing campaign. For each promotion tool justify why you would or would not use the promotion tool. (Word Limit 200 If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500

Can you Identify and write down the media in other countries that could be used to support a promotion for the company you work for or will work for, as well as the country or countries in which it works. Conduct research as needed and think about Online options for promoting your business because of the COVID pandemic.Thank you!

Develop the points in the following paragraphs below The fourth research question sought to find out if the company encountered any challenges with the implementation of its digital advertising strategies. From the survey, the results did not prove if the company encountered any challenges with the implementation of its digital advertising strategies. However, there were communication barriers encountered while viewing an advertisement from GECCU. Although the question is not direct to the research question, indirectly, it is a challenge for GECCU in that the company is not applying the correct strategy for each target audience. These findings were in line with those of Borau-Boira et al. (2023) who examined the difficulties associated with digital advertising. This research showed different perspectives on the phenomenon exist in some areas and as a result the studies are new. Chaffey’s Social Media Marketing theory did not directly address this question, however, it suggests that the…

4)  Currently, David Chow is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is David’s employer? A) a financial intermediary B) multinational company C) a marketing services agency D) a reseller

9. You have been assigned the task of launching an ad campaign for a new brand. Outline four major traditional media types that you would utilize in your campaign. For each media type, identify its strengths and weaknesses, and explain how and why it would be beneficial for the launch of your brand.

1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.

120)  After initially targeting young game-playing consumers with its Wii home gaming system, Nintendo introduced the Wii system to older consumers in retirement homes for light exercise. Explain the kind of growth strategy Nintendo used. 121)  Briefly discuss how marketers measure return on marketing investment. Explain why this figure may not be sufficient to judge marketing's effectiveness. 122)  You are a sales manager and you are responsible for tracking a wide range of metrics related to your firm. Explain in which part of the marketing planning process these metrics would be determined and why they are important. 123)  Briefly describe the purpose and components of an action plan.