. Is CleanBeeBaby the right name for the business?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. If CleanBee Baby can't be replicated easily,
then is it a good idea for Beall to pursue a fran-
chise model?
5. Of the many options available to Beall at the
end of the case, which should she pursue in
the short-term? Why? How?
6. Is CleanBeeBaby the right name for the
business?
gha, some third party content may be suppressed from the
Transcribed Image Text:www More 4. If CleanBee Baby can't be replicated easily, then is it a good idea for Beall to pursue a fran- chise model? 5. Of the many options available to Beall at the end of the case, which should she pursue in the short-term? Why? How? 6. Is CleanBeeBaby the right name for the business? gha, some third party content may be suppressed from the
0 to 4
can be made
online)
EXHIBIT 3 The Clean Bee Baby Mobile Service
CleanBeeBaby
Product/Service
Timeline
Lies
Discussion Questions
1. Who are Clean BeeBaby's target customers,
and what is the value proposition that Clean-
Bee Baby offers? What problem is Beall solv-
ing?
2. Why does it matter that smaller retailers are
experiencing much higher sales on days when
Beall visits?
3. Why, if Clean Bee Baby's service is so great,
aren't others doing it?
3
eaming. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
at any suppressed content does not materially affect the overall learning experience. Cengage
Boby Car
cleanbesbaby
Transcribed Image Text:0 to 4 can be made online) EXHIBIT 3 The Clean Bee Baby Mobile Service CleanBeeBaby Product/Service Timeline Lies Discussion Questions 1. Who are Clean BeeBaby's target customers, and what is the value proposition that Clean- Bee Baby offers? What problem is Beall solv- ing? 2. Why does it matter that smaller retailers are experiencing much higher sales on days when Beall visits? 3. Why, if Clean Bee Baby's service is so great, aren't others doing it? 3 eaming. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. at any suppressed content does not materially affect the overall learning experience. Cengage Boby Car cleanbesbaby
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