1) restaurants and retailers are often choosy about the music they play, because even the music can send a message. Fast music for example, trends to encourage shoppers to move just a bit faster through the store. Music in stores is an example of which P in the Reatil mix: A) presentation B) personnel C) pereivability D) preparation E) personality 2) ... is a metric/ analytic used across business fields. It measures the revenue per dollar spent on an initiative. A) ROI B) RPM C)WOM D)CPI D)POP 3) ... getting a product, service, or company name to appear in a movie or tv show or podcast production A) audience selectivity B) corporate engagement C) advergaming D) product placement

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1) restaurants and retailers are often choosy about the music they play, because even the music can send a message. Fast music for example, trends to encourage shoppers to move just a bit faster through the store. Music in stores is an example of which P in the Reatil mix: A) presentation B) personnel C) pereivability D) preparation E) personality 2) ... is a metric/ analytic used across business fields. It measures the revenue per dollar spent on an initiative. A) ROI B) RPM C)WOM D)CPI D)POP 3) ... getting a product, service, or company name to appear in a movie or tv show or podcast production A) audience selectivity B) corporate engagement C) advergaming D) product placement
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