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- Q- Define the marketing information system and discuss its parts.2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOMQ2: What is market segmentation and what does it mean to proflie the target audience?
- Q4. With help of an illustration, state and describe the four major sets of segmentation variables that might beused in segmenting consumer markets.Name and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?
- 26. When introducing new products marketers have 3 branding options open to them: A. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use an Associative Network Memory Model approach B. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use an integrated marketing communications programme C. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use a brand equity measurement system D. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use a combination of a new and an existing brandgive thorough analysis please with scholar academic source in answering the following questions in relation to the product Use the jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body lotion/moisturizer 1. What segmentation, targett and position to market jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body 2. What Marketing strategies are use in relating to the he product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body? 3. What tactics is use in pricing in compare to similar products?Discuss a portfolio/ segmentation matrix such as Krajic to appraise the characteristics of the products suitable for each segment.- What are the characteristics?- Establish criteria to compare the characteristics (4 Quadrants)?- Develop criteria to compare? (Referenced Criteria)