8. An acquaintance in marketing has requested your help in pricing the Spider Cider product forthe launch. They tell you that for every day after the Spider Cider beverage is produced thecompany incurs a $3,650 fee to keep the unbottled beverage in vats, at 17.00°C, and thepostponement of sales in stores. If Witch's Brew wants to make a minimum profit of $50,000,how much will each Spider Cider drink need to cost after choosing the bid with the lowestoverall unit cost?(Hint: think of ALL the costs associated with the final beverage.)References:

Marketing involves a complex set of activities, including the development, presentation,…

Answered: 8. An acquaintance in marketing has…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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18Tny ana deecribe the factors to consider when setting prices and nev product pricing and its general pricing approaches (ABM_PM11-ilae-17) Discuss the structure of distribution channels, Ite functions, and the nature of supply chain management (ABM_PM11-Hla-e-18) Define and Identify relevant promotlonal tools, namely, advertising, sales promotion, personal selling, public relations, and direct marketing to create awareness and persuade the target market to buy the product or patronize the service (ABM_PM11-lla-e-19) What I Know Pretest for thls Chapter Directions: From the pool words Inside the box, choose the appropriate term for each description below. Promotion packaging goodwll Undifferantiated goods solution product advertiaing madium target return prielng communication boost labeling publicity thred sold 1. The 2. The Is the first element in the marketing mix. serves to contain and protect, and, sometimes, identify and promote the product. 3. packaging, or on the product…
When the salesperson "Sami" 4 points tells his customer "Youssef" the following: "Mr. Youssef, we have discussed several benefits that seem especially important to you. First, you agree that this line will be popular with the fashion-conscious shoppers your store caters to. Second, you indicated that the prices I quoted will allow you excellent profit margins, and third, if we process your order now, you will have the merchandise in time for the pre-holiday buying period. With this in mind, let's go ahead and process your order today." Which method Sami is using when closing the sale with his prospect Mr. Youssef? * O Direct Appeal Close Trial Close. Summary-of-Benefits Close Assumptive Close.
what is PARQ
Explain how a brand of a commonly purchased consumer packaged goods, such as toilet tissue, could be skim-priced? A service provider has decided to charge his customers P5, 000 for every upholstery cleaning service. The customer thinks that it is a steal , since the service provider is doing a great job and thinks that it could have costed them at least P7, 000 had they agreed to the first service provider that they went to. The total cost to the provider is P2, 000 which include the cleaning materials and labor. Identify the ceiling price and floor price of the service. Should the service provider decide to increase his price to P6, 500, do you think it is still acceptable to the customer? Why? Give an example of a situation where a price that is low with respect to the product’s VTC would not serve as an incentive to buy. What would be the implications of this for the use of a penetration strategy for pricing his product? RESEARCH: What is a pioneer advantage? Describe…
3. Explain the differences between “Medicare Levy” & “Medicare Levy Surcharge” can you put 3 references
1. At a local Bed and Bath Superstore, the manager knows her customers will pay no more than $390 for a bedspread. The company wants a 40% markup on selling price. What is the most that the company can pay for a bedspread to realize the required markup?
Explain how a brand of a commonly purchased consumer packaged goods such as toilet tissue, could be skim-priced.
Consider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone. Which one of those framings is this advertisement attempting to accomplish? Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service? Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone? Explain your reasoning.
Consumers often consider price: Multiple Choice to suggest potential product use. to determine income requirement. to suggest product size. only when short on funds. to suggest product quality
Assist in pricingstrategy and ensuring how could it reach to the clients thereby wanting to increase theprofitability of the business.
Touché Toiletries Inc. has developed an addition toits Lizardman Cologne line tentatively branded Ode d’Toade Cologne. Unit variable costs are45 cents for a 3-ounce bottle, and heavy advertisingexpenditures in the first year would result in totalfixed costs of $900,000. Ode d’Toade Cologne ispriced at $7.50 for a 3-ounce bottle. How manybottles of Ode d’Toade must be sold to break even?
If a firm wished to encourage repeat purchases by a buyer throughouta year, would a cumulative or a noncumulative quantity discount be abetter strategy?

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