QUESTION 6a) Why is traditional marketing communicationdying? What is the way forward? Give reasons foryour suggestions.b) With a product/service in a particular market,identify and explain two (2) promotional mixelements that works better. Why do you think theabove elements are not ideal in other market(s)?

Trаditiоnаl mаrketing соmmuniсаtiоns аррlies tо оlder mediа: film, televisiоn, rаdiо,…

Answered: a) Why is traditional marketing…

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a) Why is traditional marketing communication dying? What is the way forward? Give reasons for your suggestions.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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