Amr and Christine are franchising Dessouky and Soda trade mark a growing Egyptian diner franchise , they are new into the franchising business , please help with the following : Outline the benefits and drawbacks of buying a franchise to Amr and Christine. Identify the different types of franchises classifications (Pure – trade …etc) What does they need to focus on during the contracting process.

Amr and Christine are franchising Dessouky and Soda trade mark a growing Egyptian diner franchise , they are new into the franchising business , please help with the following : Outline the benefits and drawbacks of buying a franchise to Amr and Christine. Identify the different types of franchises classifications (Pure – trade …etc) What does they need to focus on during the contracting process.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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