Assume you are the CEO of a company that has invested $5 billion in a COVID vaccine, but the vaccine is not quite finished. At a recent company meeting, one of your colleagues reports that there have been other vaccines coming on the market, and these are expected to reduce the sales of your vaccine to $3 billion. If it would cost you $1 billion to finish the development of the vaccine and make the product, should you go ahead and do so? What is the most you should pay to complete the vaccine?

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Assume
you are the CEO of a company that has invested $5 billion in a COVID vaccine, but the
vaccine is not quite finished. At a recent company meeting, one of your colleagues reports that
there have been other vaccines coming on the market, and these are expected to reduce the
sales of your vaccine to $3 billion. If it would cost you $1 billion to finish the development of the
vaccine and make the product, should you go ahead and do so? What is the most you should
pay to complete the vaccine?
Transcribed Image Text:Assume you are the CEO of a company that has invested $5 billion in a COVID vaccine, but the vaccine is not quite finished. At a recent company meeting, one of your colleagues reports that there have been other vaccines coming on the market, and these are expected to reduce the sales of your vaccine to $3 billion. If it would cost you $1 billion to finish the development of the vaccine and make the product, should you go ahead and do so? What is the most you should pay to complete the vaccine?
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