Bundling You are selling two goods, 1 and 2, to a market consisting of three consumers with reservation prices as follows: Reservation Price ($) For 1 Consumer For 2 A 20 100 60 60 C 100 20 The unit cost of each product is $30. (a) Compute the optimal prices and profits for (i) selling the goods separately, (ii) pure bundling, and (iii) mixed bundling. (b) Which strategy would be most profitable? Why?

Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter9: Monopoly
Section: Chapter Questions
Problem 11RQ: What is predatory pricing?
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6. Bundling You are selling two goods, 1 and 2, to a market consisting of three consumers with reservation
prices as follows:
Reservation Price ($)
Consumer
For 1
For 2
А
20
100
В
60
60
C
100
20
The unit cost of each product is $30.
(a) Compute the optimal prices and profits for (i) selling the goods separately, (ii) pure bundling, and
(iii) mixed bundling.
(b) Which strategy would be most profitable? Why?
Transcribed Image Text:6. Bundling You are selling two goods, 1 and 2, to a market consisting of three consumers with reservation prices as follows: Reservation Price ($) Consumer For 1 For 2 А 20 100 В 60 60 C 100 20 The unit cost of each product is $30. (a) Compute the optimal prices and profits for (i) selling the goods separately, (ii) pure bundling, and (iii) mixed bundling. (b) Which strategy would be most profitable? Why?
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