Can you spot bias or illogical or unethical arguments on the following post? Explain your response and give an example. What research steps need to take place before you can make a decision?  It's very important to examine the features and capabilities of the new software package. You need to compare it with similar existing software, but also look at the industry itself: What's happening in the industry and what's forecasted for the next few years? Is your supplier's claim true, that 90% of the industry will be moving in this direction? After that, it's all about evaluating the supplier's reputation and track record. And then the risk, right? What are the risks associated with this technical solution? Are there potential risks, such as technical challenges or implementation delays, that could really disrupt your operations? How would you use qualitative or quantitative data to help you make a decision? Explain the difference between these two methods. Understanding customer experiences, preferences, and beliefs regarding new technology is critical to the work I would be doing. Gathering and interpreting the kinds of subjective information necessary for this understanding is something I am particularly skilled at. When it comes to the kinds of detailed financial analyses that are required to justify this work and keep it going, their quantitative nature makes them more straightforward than the often "fuzzy" and imprecise human-related data. How would you use primary and secondary sources to support your decision? Explain the difference between these two source types. Informed choices necessitate the use of both primary and secondary sources of information. While the former presents the firsthand accounts of those involved, the latter offers the perspective of those who were not a part of the event being related. Each can be highly valuable in its own right; thus, it is necessary for decision makers to employ both kinds when trying to make the right call. Information for the rebuttal draft will be gathered from several key sources: direct testing of the program in question, direct observation by our team members working with the program, colloquial feedback gathered from our team, official recommendations made by third parties, official documentation of the program's capabilities, and even direct communication we might engage in with third parties who can affirm or refute the program's claims. All of these will be essential to understanding the integration of the program with our systems, its relative impact, and the manufacturer's trustworthiness. To grasp what is happening in the industry, we will look to assess and review the opinions given by third parties and the experts in these fields. Especially of note is the preference for the reviews and judgments that come from experts and knowledgeable individuals in the companies that we look to for benchmarking purposes.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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  • Can you spot bias or illogical or unethical arguments on the following post? Explain your response and give an example.

    What research steps need to take place before you can make a decision? 

    It's very important to examine the features and capabilities of the new software package. You need to compare it with similar existing software, but also look at the industry itself: What's happening in the industry and what's forecasted for the next few years? Is your supplier's claim true, that 90% of the industry will be moving in this direction? After that, it's all about evaluating the supplier's reputation and track record. And then the risk, right? What are the risks associated with this technical solution? Are there potential risks, such as technical challenges or implementation delays, that could really disrupt your operations?

    How would you use qualitative or quantitative data to help you make a decision? Explain the difference between these two methods.

    Understanding customer experiences, preferences, and beliefs regarding new technology is critical to the work I would be doing. Gathering and interpreting the kinds of subjective information necessary for this understanding is something I am particularly skilled at. When it comes to the kinds of detailed financial analyses that are required to justify this work and keep it going, their quantitative nature makes them more straightforward than the often "fuzzy" and imprecise human-related data.

    How would you use primary and secondary sources to support your decision? Explain the difference between these two source types.

    Informed choices necessitate the use of both primary and secondary sources of information. While the former presents the firsthand accounts of those involved, the latter offers the perspective of those who were not a part of the event being related. Each can be highly valuable in its own right; thus, it is necessary for decision makers to employ both kinds when trying to make the right call.

    Information for the rebuttal draft will be gathered from several key sources: direct testing of the program in question, direct observation by our team members working with the program, colloquial feedback gathered from our team, official recommendations made by third parties, official documentation of the program's capabilities, and even direct communication we might engage in with third parties who can affirm or refute the program's claims. All of these will be essential to understanding the integration of the program with our systems, its relative impact, and the manufacturer's trustworthiness.

    To grasp what is happening in the industry, we will look to assess and review the opinions given by third parties and the experts in these fields. Especially of note is the preference for the reviews and judgments that come from experts and knowledgeable individuals in the companies that we look to for benchmarking purposes.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing