Critically evaluate the Market/Marketing Research methodologies of Netflix through the extensive use of Big Data analytics to gather insights about their customers/ stakeholders

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section11.2: The Marketing Mix
Problem 5R
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Critically evaluate the Market/Marketing Research methodologies of Netflix through the extensive use of Big Data analytics to gather insights about their customers/ stakeholders

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