Demand forecasting is the primary data for decision-making in any organization. a. What will happen if organizations do not conduct a demand forecast? b. Consider any company of your choice and elaborate on your answer that you have given in part (a).
Demand forecasting is the primary data for decision-making in any organization. a. What will happen if organizations do not conduct a demand forecast? b. Consider any company of your choice and elaborate on your answer that you have given in part (a).
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Demand
a. What will happen if organizations do not conduct a demand forecast?
b. Consider any company of your choice and elaborate on your answer that you have given in part (a).
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