Describe the methods for marketing planning,including business portfolio analysis and theBCG matrix.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.5: Portfolio Analysis A Planning Tool
Problem 1LO
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Describe the methods for marketing planning,
including business portfolio analysis and the
BCG matrix.

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