Design an effective service guarantee for a service (choose a service by yourself) with high perceived risk. Explain (a) why and how your guarantee would reduce perceived risk of potential customers and (b) why current customers would appreciate this guarantee even though they are already a customer of that firm and therefore likely to perceive lower levels of risk.
Design an effective service guarantee for a service (choose a service by yourself) with high perceived risk. Explain (a) why and how your guarantee would reduce perceived risk of potential customers and (b) why current customers would appreciate this guarantee even though they are already a customer of that firm and therefore likely to perceive lower levels of risk.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section: Chapter Questions
Problem 37P
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Design an effective service guarantee for a service (choose a service by yourself) with high perceived risk. Explain (a) why and how your guarantee would reduce perceived risk of potential customers and (b) why current customers would appreciate this guarantee even though they are already a customer of that firm and therefore likely to perceive lower levels of risk.
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