Differentiate between production process and service process. What are the characteristics of both and why is there a continuum rather than a rigid difference between the two?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Differentiate between production process and service process. What are the characteristics of both and why is there a continuum rather than a rigid difference between the two?

 

 
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