Discuss the balance between customers creating value in the short term and creating value in the long term. Choose only one option. (a) A firm promotes good corporate ethics when its managers “borrow” from the future to generate short-term profit. (b) Traditional metrics of financial success do not capture all the ways that customers create value. (c) Overpromising in order to maximise short-term customer value would not hurt customer trust. (d) Providing excellent service to the customer is a cost-free benefit to the firm. Do not proven hand written solution

Discuss the balance between customers creating value in the short term and creating value in the long term. Choose only one option. (a) A firm promotes good corporate ethics when its managers “borrow” from the future to generate short-term profit. (b) Traditional metrics of financial success do not capture all the ways that customers create value. (c) Overpromising in order to maximise short-term customer value would not hurt customer trust. (d) Providing excellent service to the customer is a cost-free benefit to the firm. Do not proven hand written solution