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- Explain the concept of customer segmentation and its role in CRM for targeted marketing.Briefly discuss the following: Marketing Process Market Segmentation Market Targeting Market Positioning The Marketing Mix Marketing Analysis Market Planning Marketing Control Market Implementation Marketing OrganizationHow does market segmentation differ from market targeting?
- Describe some marketing problems that could besolved through information gained from observationWhat is the relationship between market segmentation and the selection of target markets?Identify and assess the three most common approaches to market segmentation by using consumer characteristics that may influence what people consume or how they respond to marketing communications.