Do the following activities Activityl. Analyze the following advertisements. Choose the letter of the correct answer and write it on a separate sheet of paper. 1. What propaganda technique is used in the poster? A. В. C. D. Bandwagon Name Calling Card stacking Glittering generality MeDonald's BLON AND BLLIONS SERVED

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do the following activities
Activityl. Analyze the following advertisements. Choose the letter of the correct answer and write it on a
separate sheet of paper.
1. What propaganda technique is used in the poster?
Bandwagon
Name Calling
Card stacking
Glittering generality
A.
В
MeDonald's
BILLION AND BILLIONS SERVED
2. What does the phrase: Billions and Billions served indirectly mean?
A. They have sold over a billion of people.
B. Anyone who tastes it gets a taste of heaven.
C. They have the biggest hamburgers in the world.
D. Everyone is buying our hamburgers, so shouldn't you join the majority?
3. Which of these strategies was not used in the poster to influence customers?
A. Catchy phrases
B. Popular influencer
C. Bright and colorful pictures
D. Bright and large yellow letter “M"
We Serve with PASSION, for the Good of the NATION
4. What propaganda technique is used in the advertisement?
thingsgo
better
with
A. Bandwagon
B. Name Calling
C. Card stacking
D. Glittering generality
Coca-Cola
Соке
5. What does this catchy line suggest: Drink Coca-Cola?
A. It refreshes us.
B. It commands us to drink it.
6. What loaded word is used to make people strongly feel the desire to buy the product?
A. Better
C. It strongly forces us to try it.
D. It promises us something better.
B. Drink
C. Things go
D. Coca-cola
7. What propaganda technique is used in the poster?
MAY LABAN KA!
A. Transfer
B. Bandwagon
C. Card stacking
D. Glittering generality
Colecs
8. What strategy is used in this advertisement?
A. Use of symbols
B. Popular endorser
C. Emotional appeal
D. Colorful Illustrations
9. What propaganda technique is used in the poster?
A. Transfer
B. Bandwagon
C. Testimonial
D. Card stacking
10. Which part of the poster creates much desire to the product?
A. Catchy title
B. Colorful layout
C. Famous endorser D. National Content
Transcribed Image Text:Do the following activities Activityl. Analyze the following advertisements. Choose the letter of the correct answer and write it on a separate sheet of paper. 1. What propaganda technique is used in the poster? Bandwagon Name Calling Card stacking Glittering generality A. В MeDonald's BILLION AND BILLIONS SERVED 2. What does the phrase: Billions and Billions served indirectly mean? A. They have sold over a billion of people. B. Anyone who tastes it gets a taste of heaven. C. They have the biggest hamburgers in the world. D. Everyone is buying our hamburgers, so shouldn't you join the majority? 3. Which of these strategies was not used in the poster to influence customers? A. Catchy phrases B. Popular influencer C. Bright and colorful pictures D. Bright and large yellow letter “M" We Serve with PASSION, for the Good of the NATION 4. What propaganda technique is used in the advertisement? thingsgo better with A. Bandwagon B. Name Calling C. Card stacking D. Glittering generality Coca-Cola Соке 5. What does this catchy line suggest: Drink Coca-Cola? A. It refreshes us. B. It commands us to drink it. 6. What loaded word is used to make people strongly feel the desire to buy the product? A. Better C. It strongly forces us to try it. D. It promises us something better. B. Drink C. Things go D. Coca-cola 7. What propaganda technique is used in the poster? MAY LABAN KA! A. Transfer B. Bandwagon C. Card stacking D. Glittering generality Colecs 8. What strategy is used in this advertisement? A. Use of symbols B. Popular endorser C. Emotional appeal D. Colorful Illustrations 9. What propaganda technique is used in the poster? A. Transfer B. Bandwagon C. Testimonial D. Card stacking 10. Which part of the poster creates much desire to the product? A. Catchy title B. Colorful layout C. Famous endorser D. National Content
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