East Texas Seasonings began as a small business in Athens Texas. Over the years, the company's success has exceeded the capacity of this one location so Mr. Sass, the owner opened 3 additional branches. Each of these branches house a unique source of the company's secret blend. In an attempt to increase efficiency, the company is preparing to build one processing center to serve its four sources of seasonings. The 4 source locations are at the coordinates shown below. Also, the volume from each source is provided. X-coordinate| Y-coordinate Volume Athens, Texas 30 40 100 Beaumont, Texas 20 15 400 Carthage, Texas 55 60 150 Denton, Texas 20 70 250 a. What are the main considerations East Texas Seasoning should look at when determining a central location? Ensure you show how these issues are related to East Texas Seasoning.

MARKETING 2018
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ISBN:9780357033753
Author:Pride
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Chapter15: Retailing, Direct Marketing, And Wholesaling
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East Texas Seasonings began as a small business in Athens Texas. Over the years, the company's success has
exceeded the capacity of this one location so Mr. Sass, the owner opened 3 additional branches. Each of these
branches house a unique source of the company's secret blend. In an attempt to increase efficiency, the
company is preparing to build one processing center to serve its four sources of seasonings. The 4 source
locations are at the coordinates shown below. Also, the volume from each source is provided.
X-coordinate Y-coordinate
Volume
Athens, Texas
30
40
100
Beaumont, Texas
20
15
400
Carthage, Texas
55
60
150
Denton, Texas
20
70
250
a. What are the main considerations East Texas Seasoning should look at when determining a central
location? Ensure you show how these issues are related to East Texas Seasoning.
Transcribed Image Text:East Texas Seasonings began as a small business in Athens Texas. Over the years, the company's success has exceeded the capacity of this one location so Mr. Sass, the owner opened 3 additional branches. Each of these branches house a unique source of the company's secret blend. In an attempt to increase efficiency, the company is preparing to build one processing center to serve its four sources of seasonings. The 4 source locations are at the coordinates shown below. Also, the volume from each source is provided. X-coordinate Y-coordinate Volume Athens, Texas 30 40 100 Beaumont, Texas 20 15 400 Carthage, Texas 55 60 150 Denton, Texas 20 70 250 a. What are the main considerations East Texas Seasoning should look at when determining a central location? Ensure you show how these issues are related to East Texas Seasoning.
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