Answered: ebastian has been thinking about buying…

ebastian has been thinking about buying an electric car, so on a recent business trip he rented one so he could see how it drove. Sebastian is in which step of the purchase funnel?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Sebastian has been thinking about buying an electric car, so on a recent business trip he rented one so he could see how it drove. Sebastian is in which step of the purchase funnel?

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