eBay is an online auction site that connects millions of buyers and sellers every day. Discuss this statement: "An item on eBay is only worth what someone will pay for it."
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eBay is an online auction site that connects millions of buyers and sellers every day. Discuss this statement: "An item on eBay is only worth what someone will pay for it."
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- some people believe that the higher a product is priced, the more likely it is that people will want to buy it .explore to what extend prices influence potential buyers and account for other factors that influence people to buy a product.Purpose: To demonstrate your understanding of the buying process to support the buyer. Instructions: Identify the steps involved in an institutional or business buying process and explain how a salesperson can work with, and assist a business buyer in each step of the buying process?Think about your own purchasing habits and the buying habits of your friends/coworkers. Can you identify a product people need that is available on Alibaba.com? Is there a different Web site on which you could purchase this product for wholesale prices and sell it to customers for a profit?
- In your textbook on page 387, the authors engage in a brief discussion on why consumers may choose to pay $300 for a pair of Tiffany pearls which come in a fancy blue box versus another nameless pair which can be purchased from Pearl World for $43 and on Amazon for $19. 1. Share with your colleagues an experience you had when faced with the decision of choosing between a name brand and generic item. 2. In your general shopping experiences or given your general purchasing behavior, does name brand recognition matter to you? Why or why not.Choose a product, develop a marketing mix, competitve advantage, pricing, media strategy You will need to choose a product that you would like to market: Using the Internet, you will need to develop all of the following: 1: A marketing mix and a competitive advantage for the product 2: A consumer survey designed to help determine the marketing mix and competitive advantage 3: A product line with at least two additional products in your line 4: A pricing strategy, a price, and a rationale explaining the price of each of your products Remember to consider turnover, competition, and elasticity of demand in your strategy 5: A contingency plan in case your product does not sell at the initial price along with a rationale for your plan 6: A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used Remember to specify the advantages of the chosen media, frequency, and continuity to be usedIf you could buy a product from a website or a store right down the street and the prices were the same, where would you make your purchase? Why?
- Explain working of following e-business models – using examples of different companies.(a) Store Front Model (Shopping Cart vs. Shopping Mall)(b) Auction Model (Plane Auction vs. Reverse Auction)(c) Portal Model (Horizontal vs. Vertical Portal)(d) Pricing Model (Name-Your-Price vs. Comparison Pricing)(e) Other Models (Bartering vs. Rebate vs. Free Offering)Rivalry among competing sellers grows in intensity when A) rivals have similar strategies and buyer demand is growing rapidly. B) rivals' products/services are sold at widely varying prices and the number of rivals is fewer than 5. C) buyer demand is growing slowly and the industry is composed of several competitors that are fairly equal in size and competitive capability. D) the products/services of rivals are strongly differentiated and buyers have high switching costs. E) there are so many industry rivals that it is very hard to anticipate any one competitor's actions.Your management has requested you to suggest different types of food retailers for new retail investment. Based on any THREE (3) different types of food retailers of your choice, evaluate their characteristics in reference to (1) the size of stores, (2) the variety and assortment of the merchandise, and (3) the pricing method.
- The reason that MICRO-marketing costs too much in many firms is that: the marketing concept has not been accepted and implemented. most new products are not necessary to meet competition. marketing is not really needed. advertising is usually ineffective. None of the above--marketing never costs too much.Given Warby Parker’s original idea of selling online to minimize distribution costs and keep prices low, do you agree with its more recent decision to open dozens of stores? Explain your answer.When businesses sell to other businesses online, these transactions are known as Multiple Choice B2C transactions. e-wholesale transactions. B2B transactions. hidden transactions.