emergency responses based on psychological and communication sciences (there is also an online Crisis training module, but it is currently being updated). The CERC tools are intended for public health response officials and communicators who have a basic knowledge of public health communication, working with the media and social media, and local and national response structures. 1.What is the purpose of CERC in response to a crisis? 2.What are the six (6) core principles of successful crisis and emergency risk communication response? 3.What are seven (7) cultural factors that might influence the way people listen, and respond to risk/emergency messages

emergency responses based on psychological and communication sciences (there is also an online Crisis training module, but it is currently being updated). The CERC tools are intended for public health response officials and communicators who have a basic knowledge of public health communication, working with the media and social media, and local and national response structures. 1.What is the purpose of CERC in response to a crisis? 2.What are the six (6) core principles of successful crisis and emergency risk communication response? 3.What are seven (7) cultural factors that might influence the way people listen, and respond to risk/emergency messages