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Business

Economics

Explain the methods used toallocate the integratedmarketing communications(IMC) budget.

Exploring Economics

8th Edition

ISBN:9781544336329

Author:Robert L. Sexton

Publisher:Robert L. Sexton

Chapter14: Monopolistic Competition And Product Differentiation

Section: Chapter Questions

Problem 19P: How does advertising intend to shift demand? How does it intend to change the elasticity of demand?

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Explain the methods used to
allocate the integrated
marketing communications
(IMC) budget.

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