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- Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!Q1: Based on your reading in this chapter, how would you characterize Twitter’s business model?1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.
- Which of these is NOT a best practice for developing a paid social strategy? Keep track of influencer ROI. Monitor conversations about competitive brands. Commit to contributing resources. I ntegrate organic and paid social. Use research for SMM plans.I thought the biggest challenge that Chase Sapphire faced was their initial audience targeting. Social media is one of many tools that could have been utilized. They marketed their Reserve Card to a wide range of consumers that were not all well suited for the product, or just wanted it for the incentives. Those customers will need to be converted to one of Chase Sapphire’s other cards that better match their needs. Chase Sapphire needed to build brand loyalty to convert those consumers, so they do not close their accounts or go dormant. My recommendation had two parts. The first part was to create a customer profile for each card and evaluate the first 3-6 months of new Reserve card holder’s spending. Through this they would be able to categorize the consumer and see which card is right for them based on their spending habits, payments, and industry categories of spending. This leads into the second part of my recommendation. This was to invest in their customer service call center…According to your research findings, discuss and describe the value of Search Engine Marketing (SEM) to businesses and organizations. Taking the textbook readings into consideration, why do Search Engine Marketers often have to put in considerable amount of effort when selecting search engines to perform Search Engine Marketing? What factors do you believe may contribute to such efforts? Explain. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. Quote: Raj Sachdev 2023 Digital Marketing (Sachdev, 2023)
- From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.You were sitting in the school cafeteria yesterday, and a young manfrom your marketing class, whom you don’t know well, asked if hecould sit down. He then started telling you about this very cool newGoogle app, “WordLens,” that allows you to translate signs into differentlanguages in real time using the camera on your smartphone. Althoughyou recognize the merit in the product, you later find out that he worksfor Google. Do you believe his action constitutes an ethical IMCstrategy? How will it affect your attitude toward Google and thepotential that you will purchase the product?120) After initially targeting young game-playing consumers with its Wii home gaming system, Nintendo introduced the Wii system to older consumers in retirement homes for light exercise. Explain the kind of growth strategy Nintendo used. 121) Briefly discuss how marketers measure return on marketing investment. Explain why this figure may not be sufficient to judge marketing's effectiveness. 122) You are a sales manager and you are responsible for tracking a wide range of metrics related to your firm. Explain in which part of the marketing planning process these metrics would be determined and why they are important. 123) Briefly describe the purpose and components of an action plan.
- Example of a company which uses B2B: Business to Business. Describe the firm and why it is an example of the particular business model.E-commerce Marketing Manager: What would be a strategy for orienting, training and developing (i.e. continuing education/training) new employees in this job. This should include a new hire orientation as well as job/department specific training and development considerations. How will you evaluate the success of your training and developmentplans, including both quantitative and qualitative measures.Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the Philippines, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!