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For Unilever to effectively segment the market at which it aims the Rajah range of products, customer satisfaction and an increase in profitability would be essential. Name the five prerequisites of market segmentation that would make this possible

For Unilever to effectively segment the market at which it aims the Rajah range of products, customer satisfaction and an increase in profitability would be essential. Name the five prerequisites of market segmentation that would make this possible

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A
brand under the Robertson’s banner.
• Rajah is market leader in curry powders with dominant market share.
• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential. 

1. For Unilever to effectively segment the market at which it aims the
Rajah range of products, customer satisfaction and an increase in
profitability would be essential. Name the five prerequisites of market
segmentation that would make this possible.

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