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Given a variable of the marketing mix, describe an ethical issue related to that variable.
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- Define the term Embrace ethical values?What is the role of consumer advocacy in promoting ethical marketing practices?Modern marketers consider ethical practices highly in their business operations. As a Risk Manager for a listed corporation, warn your marketing team on issues relating to inappropriate behaviour
- Describe an event in which you made an individual ethical decisionmake a case to persuade the senior management team (SMT) to invest in the proposed health campaignCause-related marketing is done toenhance a firm’s sales or image. Somecritics consider such marketing to beunethical. What is your position?
- How has your perspective or understanding of marketing and consumer behavior been changed, challenged, reinforced, or deepened? Explain.Describe an ethical situation you may encounter within a marketing career and how would you handle it?A detailed explanation on why cause related marketing approach is beneficial to both consumers and businesses
- Concerning the 1984 American Express campaign, can you give a detailed explaining of the the cause related marketing issue and solutionsWhat is the ethics of one of the laws or regulations ban smoking or vaping in indoor public places such as restaurants and even bars. Why do you believe that law is either justified or unjustified?Assess British American Tobacco social responsibility standpoint regarding controversy surrounding marketers that take unfair advantage of vulnerable groups or promote potentially harmful products