Imagine that after Annie's, a company that makes organc foods, had a very successful IPO, its managers met to consider the best way for the company to position its products and decided on a focus strategy, targeting sales at people who prefer to consume food with certifled organic ingredients. (Source: Cowan, L. (2012, March 28). Hot debut: Annie's IPO jumps 89%. The Wall Street Journal. Retrieved from http://www.wsj.com/articles/SB10001424052702303404704577309534266590926) Google acquired YouTube in 2006. Imagine that Google managers ask, "Should we sell off YouTube to refocus our product portfolio?" (Source: Associated Press. (2006, October 10). Google buys YouTube for $1.65 billion. Retrieved from http://www.nbcnews.com/id/15196982/ns/business-us_business/t/google-buys-youtube-billion/) Consider the strategic decision described in the following paragraph and use your knowledge of how a firm chooses business- and corporate-level strategies to complete the paragraph and answer the question that follows. Seattle-based Theo Chocolate makes organic and fair-trade chocolate bars. Its management team includes Joe Whinney, the company's founder and CEO, and Debra Music, vice president of sales and marketing. Suppose that Joe and Debra were deciding on a pricing strategy just for their company's chocolate bars. This would be a corporate-level v strategic decision. To make this decision, Joe and Debra would have to take which of the following actions? Check all that apply. Determine what kind of industries Theo Chocolate should be in. O Evaluate the intensity of competition and competitors' pricing of candies. O Evaluate what resources the company has to devote to manufacturing and selling chocolate bars. OChoose one of three approaches for selling chocolate bars: low-cost, differentiation, or focus.
Imagine that after Annie's, a company that makes organc foods, had a very successful IPO, its managers met to consider the best way for the company to position its products and decided on a focus strategy, targeting sales at people who prefer to consume food with certifled organic ingredients. (Source: Cowan, L. (2012, March 28). Hot debut: Annie's IPO jumps 89%. The Wall Street Journal. Retrieved from http://www.wsj.com/articles/SB10001424052702303404704577309534266590926) Google acquired YouTube in 2006. Imagine that Google managers ask, "Should we sell off YouTube to refocus our product portfolio?" (Source: Associated Press. (2006, October 10). Google buys YouTube for $1.65 billion. Retrieved from http://www.nbcnews.com/id/15196982/ns/business-us_business/t/google-buys-youtube-billion/) Consider the strategic decision described in the following paragraph and use your knowledge of how a firm chooses business- and corporate-level strategies to complete the paragraph and answer the question that follows. Seattle-based Theo Chocolate makes organic and fair-trade chocolate bars. Its management team includes Joe Whinney, the company's founder and CEO, and Debra Music, vice president of sales and marketing. Suppose that Joe and Debra were deciding on a pricing strategy just for their company's chocolate bars. This would be a corporate-level v strategic decision. To make this decision, Joe and Debra would have to take which of the following actions? Check all that apply. Determine what kind of industries Theo Chocolate should be in. O Evaluate the intensity of competition and competitors' pricing of candies. O Evaluate what resources the company has to devote to manufacturing and selling chocolate bars. OChoose one of three approaches for selling chocolate bars: low-cost, differentiation, or focus.
Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter13: The Balanced Scorecard: Strategic-based Control
Section: Chapter Questions
Problem 5E
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