Imagine you are the CEO of a small company with about 100 employees. How would you communicate your CSR strategy with your employees and how would you assess if they share in your vision? Then explain how you would communicate your CSR to your external stakeholders and why this would be important?

Imagine you are the CEO of a small company with about 100 employees. How would you communicate your CSR strategy with your employees and how would you assess if they share in your vision? Then explain how you would communicate your CSR to your external stakeholders and why this would be important?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 2DYMP

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Step 1: Introducing CSR strategy:

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Step 2: Explaining how to communicate CSR strategy to employees of the organization:

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Step 3: Explaining how CSR strategy is communicated to external shareholders:

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Step 4: Explaining importance of communicating CSR Strategy to stakeholders:

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