Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons:
1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it.
2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix.
3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
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