Inject printers are among the most notorious example of captive product prices.Because of the high price of ink cartridges, unauthorized industry explain around the refilling of these. Should printer firms also venture into the refilling bussiness Then? Why or why not?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.7: Applying Breakeven Analysis
Problem 1LO
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Inject printers are among the most notorious example of captive product prices.Because of the high price of ink cartridges, unauthorized industry explain around the refilling of these. Should printer firms also venture into the refilling bussiness Then? Why or why not?
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