Kindly write this in question description Our business idea is "E Automobile Workshop" . Kindly write about 5 pages on the given question as in the picture
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- Is price an important evaluative criterion? What decision rule is applied to the evaluative criteria used? Is price likely to serve as a surrogate indicator of quality?Jane has shortlisted 4 brands of computers and given them the following ratings on a scale of 1 - 10 with 10 the highest. She assigns 40% importance to memory, 30% to graphics, 20% to software and 10% to price. Predict the computer brand she is most likely to buy. Brand Memory Graphics Software Price A 9 8 6 4 B 8 9 8 3 C 6 8 10 5 D 4 3 7 8What is the purpose of Decision Analysis?
- State the research problems for each of the following management decision problems:( with explanation please) Should a new product be introduced? Should an advertising campaign that has run for three years be changed? Should the in-store promotion for an existing product line be increased What pricing strategy should be adopted for a new product?Smart Key Co.Ltd. Is planning to launch the newly invented Laser keyboard that lets you convert any surface into a keyboard. The keyboard connects to any devices with a Bluetooth such as your iPad or cellphone. In making the product available in the market, the company is seeking your advice in the following issues. 1. Analysis of Consumer Behavior & Decision Making of the product 2. Dissuss in details of STP of the products.Discuss the make-or-buy decision in terms of cost,flexible response, speed and quality.
- Service Quality is an important concept in service marketing. with regard to service quality measurement models / frameworks, however, extant research shows that there is no consensus on the appropriate measurement model. Provide motivation for this and perform an appraisal of any four service quality measurement models/ frameworks highlighting their distinctive features, streangths and weaknesses as well as which service context each one may be applicable. provide a report to management of any chosen firm on these issues.Sun TV sells TV sets. It does not sell smart TVs so customers do not come to Sun TV if they want to purchase smart TVs. Sun TV wants to start selling smart TVs and will only sell smart TVs to customers to whom they advertise. Managers use customer information (income level, previous purchase history) to decide which customers they should target. The team needs to decide how sure it must be in predicting customer interest in a smart TV. If it is too cautious, it will choose a very high cutoff probability and only market to customers who it believes are very likely to be in the market for a smart TV. This may cause them to miss out on many customers. If they are too aggressive and choose a low cutoff probability, they may identify more individuals interested in buying smart TVs but also end up wasting marketing dollars on customers who are not interested in purchasing smart TVs. To choose a cutoff probability, the team develops the confusion matrices below for two cutoff probabilities on…Instructions: Create your preference matrix in an excel spread sheet. Please calculate the weighted score for the following example: You are contemplating attending university in the future. Alternatives for school choices were scored on a scale of 1 to 5 (5= the best) against weighted performance criteria, as shown in the table below. The criteria include rent, quality of life, school reputation, proximity to markets, proximity to bars/restaurants, proximity to recreation, neighborhood security, tuition, school sport teams and student to teacher ratio. What location, according to your calculations, is the ideal choice for attending University. School Choice. is Bishop's University, 2600 College St.Sherbrooke, QC. J1M 127 CANADA Location Factor Rent Prox. to Bars/Resto Prox. to Markets Prox. to Recreation School Sports Stu/Teach Ratio Neighborhood Security Quality of Life School reputation Tuition Factor Weight 10 20 10 5 10 5 5 10 5 20 Total 100 Factor Score for Each Location A-…
- Home-Style Cookies has decided to implement an employee suggestion to open a retail cookie shop in the front area of their manufacturing building in Hudson, New York. The employee offices currently occupying that space can easily be moved to the production area and there is ample parking for customers. Even though the plant is located in a small town, it is easily accessible and visible from the scenic highway which leads to Manhattan, New York. Through research and initial consumer testing, the retail shop will offer individual cookies for sale, pre-packaged dozen cookies (one kind of cookie), and gift cookie assortments in logoed tins in two sizes, 2-dozen and 3-dozen. The Home-Style executive team has hired you as a consultant to create the initial plan for the new retail shop. They have given you the first three months’ forecast, represented in the following table (Retail Shop Forecast). Embed your service blueprint in your document or submit it separately. Month Chocolate…Explain the term alternative evaluation?5. Business Feasibility Analysis of the demand (include highlights of the findings of the market feasibility study), risk (include business and market risks), environmental impact. 6. Justification of the Business Economic, social and personal benefits.