Linh owns and runs electronics hire business, Electric Town. When Wahid hires a projector from Electric Town, he is asked to sign a document containing the details of the projector and the duration for which he will be hiring it. At the bottom of the page there is a note in small print: “If any damage is caused to the projector including the casing being hired, the customer is liable to pay a repair fee”. Linh tries to inform Wahid about the repair fee, but Wahid is busy checking out the projector. Wahid reads the details at the top of the document but doesn’t bother to read the smaller print at the bottom. He signs it and takes the projector home. While using the projector, Wahid accidentally scratches its casing. While returning the projector to Electric Town the following week, he refuses to pay the repair fee. 1. Is Wahid bound to pay the repair fee to Linh? ISSUE:   RULE:   APPLICATION:   CONCLUSION:

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Linh owns and runs electronics hire business, Electric Town. When Wahid hires a projector from Electric Town, he is asked to sign a document containing the details of the projector and the duration for which he will be hiring it. At the bottom of the page there is a note in small print: “If any damage is caused to the projector including the casing being hired, the customer is liable to pay a repair fee”. Linh tries to inform Wahid about the repair fee, but Wahid is busy checking out the projector.

Wahid reads the details at the top of the document but doesn’t bother to read the smaller print at the bottom. He signs it and takes the projector home.

While using the projector, Wahid accidentally scratches its casing. While returning the projector to Electric Town the following week, he refuses to pay the repair fee.

1. Is Wahid bound to pay the repair fee to Linh?

ISSUE:

 

RULE:

 

APPLICATION:

 

CONCLUSION:

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