LO1: Knowledge: identify the use of public opinion in communication LO2: Knowledge: defining the special character of public opinion LO3: Understanding: explaining the meaning, basis, and definition of public opinion LO4: Application: applying the relationship between data use and public opinion in Communication 4. Mention, Explain and Give Examples of Triadic Oriented Schemes in Attitude-Based Components of Measuring Image Through Public Opinion (Relate to LO 2, LO 3, LO4)

LO1: Knowledge: identify the use of public opinion in communication LO2: Knowledge: defining the special character of public opinion LO3: Understanding: explaining the meaning, basis, and definition of public opinion LO4: Application: applying the relationship between data use and public opinion in Communication 4. Mention, Explain and Give Examples of Triadic Oriented Schemes in Attitude-Based Components of Measuring Image Through Public Opinion (Relate to LO 2, LO 3, LO4)

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter17: Managing Communication

Section: Chapter Questions

Problem 10DQ

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Chapter 7 defines and discusses opinion leaders.Are the individuals that create viral complaint videosopinion leaders? Why or why not?
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