Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DYMP
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Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel

A)   cognitive bias.    
            B)   postpurchase cognitive dissonance.
            C)   psychological risk.
            D)   need recognition.
            E)   physiological risk.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing