Netflix decided to distribute the show "Orange is the New Black". This decision was because the show 'Weeds', performed very well on Netflix in terms of viewership and engagement. Both shows have the same writers/creative teams. Data shows that viewers enjoy shows by the same writers/creative teams. This is an example of Netflix relying upon which type of data analytics Question 4 options: a) Descriptive b) Diagnostic c) Predictive d) Prescriptive

Netflix decided to distribute the show "Orange is the New Black". This decision was because the show 'Weeds', performed very well on Netflix in terms of viewership and engagement. Both shows have the same writers/creative teams. Data shows that viewers enjoy shows by the same writers/creative teams. This is an example of Netflix relying upon which type of data analytics Question 4 options: a) Descriptive b) Diagnostic c) Predictive d) Prescriptive

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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