One of the most important goals of any advertising campaign should be to increase customer loyalty and repeat business. Justify your answer and include at
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One of the most important goals of any advertising campaign should be to increase customer loyalty and repeat business. Justify your answer and include at least two specific examples of businesses using this approach.
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- why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?What are the key considerations for selecting appropriate keywords when creating an effective pay-per-click (PPC) advertising campaign?Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing and advertising campaign?
- Visit the website of any organisation of your choice that has a link to Facebook, Google+, YouTube, Twitter and/or Instagram. Click on the links and discuss how that company is marketing its products by the use of social media. Conduct an in-depth evaluation and write a report on the effectiveness of the use of social media by the selected organisation in creating customer engagement. Advertising objectives can be classified by their primary purpose – to inform, persuade or remind. Locate one advertisement that primarily informs, one that persuades and one that reminds. Explain how each ad meets the desired objective.Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.