Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
100%
Please provide the strengths and weakness of Netflix, Amazon, following the criteria in the images
![General Feedback
For Strengths & Weaknesses
Needs to be based on the company (not product/service)
• Need to be in depth (go deep with your research)
Be specific with data and facts
Why is this fact important for this company? (so what?)
• Look at their operations, manufacturing, supply chains, marketing tactics,
financial, human resources, organizational structure, etc.
Strengths & weaknesses are always internal
●
●](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F3f2f7773-58e8-4f98-900c-ff8a55544419%2F0778a45f-076b-4b37-8138-702cfaaee5ee%2Fp65oopf_processed.jpeg&w=3840&q=75)
Transcribed Image Text:General Feedback
For Strengths & Weaknesses
Needs to be based on the company (not product/service)
• Need to be in depth (go deep with your research)
Be specific with data and facts
Why is this fact important for this company? (so what?)
• Look at their operations, manufacturing, supply chains, marketing tactics,
financial, human resources, organizational structure, etc.
Strengths & weaknesses are always internal
●
●
![General Feedback
Some questions for Strengths
• What is their competitive advantage?
• What do they do better than their competition?
How do they differentiate themselves in the market?
●
General Feedback
Some Questions for Weaknesses
What is the company not doing well?
• What is it that they have control over and are not doing it properly?
Are there resources the company lacks?
Are there processes that need to be improved?
●
●
●
1](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F3f2f7773-58e8-4f98-900c-ff8a55544419%2F0778a45f-076b-4b37-8138-702cfaaee5ee%2F0axblcp_processed.jpeg&w=3840&q=75)
Transcribed Image Text:General Feedback
Some questions for Strengths
• What is their competitive advantage?
• What do they do better than their competition?
How do they differentiate themselves in the market?
●
General Feedback
Some Questions for Weaknesses
What is the company not doing well?
• What is it that they have control over and are not doing it properly?
Are there resources the company lacks?
Are there processes that need to be improved?
●
●
●
1
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