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Q7 Developing brand loyalty among customers is a key objective of many marketing organisations today. In the context of a manufacturer and marketer of breakfast cereals, explain to what extent you think this objective is appropriate.
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- Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate your data collection method (qualitative or quantitative, first, and if you select qualitative please state which method you prefer), and…Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please write two research questions for this problem . Please indicate which research design (exploratory, descriptive or causal) would you prefer to use for…
- assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageBrand - Lipton Provide your set of recommendations as to how to improve brand management programs of the given brand. Explain BrieflyQ: Choose a brand of your choice, outline the important macro- and microenvironmental factors that would need to be considered in trying to satisfy the needs and wants of its consumers in that market.
- 3)Briefly explain the types of consumer buying behaviour. What type of consumer buying behaviour would you most likely use when deciding on: (10 Marks) a) Picking a restaurant for dinner b) Buying a TVAnswer the following questions in relation to that product: Aquaphor Baby Healing Ointment Questions (1) Describe the product that you have chosen (2) Comment on the information provided on label (Informational or promotional) (3) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (4) How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (5) Who is the product targeted to? Who is the target audience? (6) What consumer need does the product satisfy (7) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (8) What marketing activities are used to promote the product in the store or otherwise (9) What marketing activities are used otherwise to promote the product generally? (10) Based on the information you have collected and your…Q No. 1: Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Discuss the Top seven Characteristics in Consumer Buying Behavior. Also discuss the steps of Buyer Decision Process?
- Let's do business Name the target market The following are products that are sold. Identify the target market. Target market/captured market Designs/Modifications for a target market Product Notebooks Cellphones T-shirts with pictures of teen-star love teams Rubber shoes Vitamins Toy cars GelAre not all goods really consumer goods, depending on how you define the customer? Discuss.Q No. 1: Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and