Required What is the excess of gross margin over customer costs for each category of customer? Write a short memo that evaluates customer profitability. a. b.

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter11: Performance Evaluation And Decentralization
Section: Chapter Questions
Problem 48P: (Appendix 11A) Balanced Scorecard The following list gives a number of measures associated with the...
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Carmel Company has a frequent buyer program for its customers, where the customers can attain an "elite" level based on the number of orders and the total revenue of the orders. There are two
elite levels: Platinum and Titanium. The benefits of elite membership include discounts and access to special customer service representatives who can resolve problems. The company has one full time customer representative per 200 Titanium customers and one full-time customer representa tive per 2,000 Platinum customers. Customer representatives receive salaries plus bonuses of 2 percent of customer gross margin. Carmel spends 70 percent of its promotion costs on Titanium customers to encourage their loyalty

Customer Costs
Total
Titanium
Platinum
Number of customers. . .
30,000
6,000
$60,000
24,000
$60,000
Average customer representative salary
Promotion costs...
Average gross margin per customer.
$2,000,000
$ 1,500
%$4
280
Required
What is the excess of gross margin over customer costs for each category of customer?
b.
a.
Write a short memo that evaluates customer profitability.
Transcribed Image Text:Customer Costs Total Titanium Platinum Number of customers. . . 30,000 6,000 $60,000 24,000 $60,000 Average customer representative salary Promotion costs... Average gross margin per customer. $2,000,000 $ 1,500 %$4 280 Required What is the excess of gross margin over customer costs for each category of customer? b. a. Write a short memo that evaluates customer profitability.
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