Sebaga Pty Ltd is a well -established company known for its innovative products. The company has developed a smart home camera called Nanny for new working mothers to ease them from anxiety when they leave their babies at home. However, the company faces a complex- pricing decisions of its new product. Discuss five pricing strategies and recommend the most suitable for Sebaga (25 marks)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sebaga Pty Ltd is a well -established company known for its innovative products. The company 
has developed a smart home camera called Nanny for new working mothers to ease them from 
anxiety when they leave their babies at home. However, the company faces a complex- pricing 
decisions of its new product. Discuss five pricing strategies and recommend the most suitable for 
Sebaga (25 marks)

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