Answered: separated from her husband, whom she…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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June is a 26-year-old woman. She is married but separated from her husband, whom she describes as frighteningly controlling, emotionally abusive, and sometimes physically abusive. When her husband left, he took their 5-year-old twin daughters with him, but only a few days later returned the girls to June an left again. June does not know where he is. He emptied their checking account, which never had much in it anyway, and they had no savings. Her rent and utilities are paid up through the end of the month, but she now needs to arrange for childcare so that she can continue to work. She has come to your agency for assistance. Review the discussion of customers, consumers, and clients in your text. How would you understand June as a customer? What does perceiving her as a customer mean for the helping relationship? How would the customer helping relationship affect how you conceptualize her and the challenges she faces? How would that, in turn, impact the services you provide and how you provide them?

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