Talk about Environmental scanning.

Microeconomics: Principles & Policy
14th Edition
ISBN:9781337794992
Author:William J. Baumol, Alan S. Blinder, John L. Solow
Publisher:William J. Baumol, Alan S. Blinder, John L. Solow
Chapter16: Externalities, The Environment, And Natural Resources
Section: Chapter Questions
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Talk about Environmental scanning.

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Environmental scanning is the process of continuously monitoring the organization and detecting the opportunities and threats caused by the internal and external environment. This scanning detects and prevents the organization from these threats.

 

 

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