The creative execution style is the way a particular appeal is turned into an advertising message presented to the consumer. Explicate the different methods of ad execution with appropriate Ethiopian based examples
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The creative execution style is the way a particular appeal is turned into an advertising message presented to the consumer. Explicate the different methods of ad execution with appropriate Ethiopian based examples
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- Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photos!Select any advertisement from a TV ad. Did it choose an appropriate media to reach the target audiences? Identify the message strategy and appeal being used. Comment on this. What other message strategies or appeals could have been used?Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.
- Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What will be your ‘marketing communication objectives’? What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?At a time when many consumers can avoid advertising messages via time-shifting devices, marketers increasingly use product placements (also known as branded entertainment). In your view, is this a wise strategy or not? Explain your answer.Kindly propose an effective advertising strategy for Horlicks by clearly mentioning the advertising objectives and execution method. And suggest the most suitable strategy to deal with distributor to do a sustainable business in Pakistan’s market.
- Keep McDonald's advertise in your mind and identify following: a. Target Market of an ad b. Positioning of an ad c. Do you find the ad effective? Why or why not1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.Product/Service Advertised: Dove Campaign for Real Beauty Text/Dialog: "We see beauty all around us" Analyze the text of the ads based on the given guide questions. Guide questions: What is the message of the text? How effectively does it represent reality? How is the message constructed? What lifestyle, values and points of view are represented in the text? What message do you perceive from the text? How might others understand it differently? Why? What is the purpose of the text? Who is the target audience of the text? Who might be disadvantaged? Who created the text and why?
- Marketing managers have to review multiple aspects when deciding what specific promotional mix to use to communicate with the target audience effectively. Describe the factors affecting a company's selection of Promotional Mix.Find three examples of advertisements that incorporate socially responsible marketing in their messages. Some companies are criticized for exploiting social issues or organizations by promoting them for their own gain. Do the examples you found do that? Explain.What are the key considerations for selecting appropriate keywords when creating an effective pay-per-click (PPC) advertising campaign?