Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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User generated content
In recent years, technological development has created the opportunity for us consumers to become co-creators to an increasing extent in the media landscape through what is called user-generated content (UGC).
Select one or more options:
Platforms for social media today are mainly dependent on UGC
UGC has created opportunities for other types of business models to emerge.
To reach the media noise of today, UGC must be professionally done.
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