Toyota Motor Corporation has a huge Market share in Zambia but the strong Yen  against the Kwacha has had an adverse impact on the sales of Toyota vehicles in  Zambia. In Zambia, Toyota is grappling with competition from the Chinese car  makers, whose latest models are popular with Zambian buyers. Further the Chinese  currency has remained stable relative to the Kwacha.  Required: Draft a report outlining the measures you would recommend for Toyota to implement  in Zambia in order to maintain it’s market share.

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