Under what conditions do you believe market share as a metric is important to a firm? What are the potential pitfalls of relying too much on market share as a key metric? What self-defeating behaviors might his over-reliance lead a firm to undertake? Come up with some other product categories besides pcs that are declining and identify the firms within those categories that have the highest market share. What does their profit picture look like?
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Under what conditions do you believe market share as a metric is important to a firm? What are the potential pitfalls of relying too much on market share as a key metric? What self-defeating behaviors might his over-reliance lead a firm to undertake?
Come up with some other product categories besides pcs that are declining and identify the firms within those categories that have the highest market share. What does their profit picture look like?
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