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- Should every venture or organization use social media as part of their marketing plan? Explain why or why not? consider what downsides exist in this realm of marketing?How can social media support offline marketing activities?identify the types of social media sites you have used, categorize them and discuss how business should decide whether to invest on this type of social media marketing. What ideas or examples for marketing on the social network come to your mind?
- How can an organization use content marketing in their social media postings, and how an it be used to enhance and complement each other?What are the benefits of Social media marketing?How will social media content complement the overall integrated marketing communications effort in creating and sustaining customer engagement?
- Why is it important for the goals of a social media marketingcampaign to be both clear and flexible?How does the social media help in marketing ?What are the top 3 priorities of businesses using social media marketing? Using your social media experience with various platforms, explain how you've seen companies use social media marketing to focus on these priorities. In other words, provide some examples and instances of how you've seen these priorities played out in social media.
- What are the essentials to marketing on social media platforms like Instagram.Nowadays, most of the companies have been considered and used social media as an efficient, effective marketing tool. The social media would be beneficial to the companies but also be challenging to them. What would be the advantages and difficulties of companies when implementing social media marketing? You may consider the general point(s) in doing business as a whole and/or the specific point(s) with your experience in daily life.You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.