Vision – is a more realistic overview of the company’s aim and ambition. Why does the company exist? What does it aim to achieve through its existence? Select one: True False
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- Create a brief vision statement for your venture. State the value proposition for the venture. Create a draft business model for the venture using the elements of the business model What are your venture’s core competencies and competitive advantage?I am writing a marketing plan and the teacher wants me to write an executive summary, could you help with that. Here is what I wrote, what do you think? It is supposed to be one page in length. Executive Summary This marketing plan is presented for Plato’s Closet, a thrift store located in Edison, NJ, which focuses on selling trendy used clothes and accessories from fashionable brands to young fashion conscious female consumers. Our marketing plan will show that we have the ability to be highly competitive and fill a unique niche and will also execute marketing steps to generate regular profits from sales at our store. Our demographic consists of mostly teenage and young adult women who are into fashionable trends. The owners have identified this demographic as a strong market who are passionate about obtaining trendy clothes at a fraction of the price that would be sold as new in retail mall stores. The store has a unique selling proposition as opposed to other general thrift stores…In your own words define the difference between a vision and a mission statement. Why and how do company’s communicate them with their customers?
- Write two to four sentences setting forth the long-term direction and strategic path that management intends to follow. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. You may want to summarize the essence of your strategic vision with a phrase or company slogan.Which characteristics does a good mission statement include? Please explain. What are the alternative growth strategies for a company?Please Help! This is for a 3-year strategic plan for the Business Strategy Game based on footwear. Write two to four sentences setting forth the long-term direction and strategic path that management intends to follow. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. You may want to summarize the essence of your strategic vision with a phrase or company slogan.
- Using concepts/terms from the book, Management by Bateman, Snell, and Konopaske, 7th edition. Situation: Consider the major decision of changing from a General Business major to a Marketing Major Discuss the following questions: What was the decision you had to make? How did you go about creating alternative solutions (possible outcomes)? What was the process you used and was it similar to the formal planning steps noted in the chapter? Did the outcome meet expectations? (as planned, better, worse, mixed) Would you change the process you if you had to do it again, regardless of the current outcome?The thing that makes the company unique in the industry is known as: Select one: Competitive advantage Market segmentation Company structure Vision and Mission Costs which change with level of production are known as: Select one: Total cost Fixed cost Cost of production Variable costSelect an existing company and carry out an analysis of it based on the concepts of strategic planning Write an introduction on the topic of strategic planning Describe the company and the products or services it offers Evaluate the mission and vision Carry out a SWOT analysis, Identify how the company achieves competitive advantage Explain what other strategic options the company can take to achieve future growth
- A vision statement is known as the picture of a company and lays down the foundation for a sound mission statement. Both vision and mission statements are considered vital in setting the direction of a company and generating a viable identity for its stakeholders as well. A mission statement is ideally built by keeping a few essential components in mind and it serves a specific purpose for the company. Being a student of strategic marketing, you are provided with two mission statements as under: “Maqsood and Sons firm is a team of committed professionals, providing innovative and efficient financial solutions with the help of modern technology to create and nurture long-term relationships with the customers. The skillful employees and equal growth opportunities ensure our shareholders invest with confidence in us” “Quality-rich the daily lives of individuals, families, and communities by providing quality home care products, which offer convenience, quality and affordability”…Identify a particular type of business you may wish to start. You are required to:1. Develop a written mission statement for that business2. Construct a set of goals for the business3. From the set of goals developed in (2) above, formulate specific verifiable objectives4. Devise a statement of social responsibility (CSR) for the business5. Discuss two strategies that you intend to adopt to grow the businessDiscuss the differences between vision and mission statements? What are the major components of an effective mission statement? Imagine that you will create a company in the future in any industry you like. Please write down a vision statement and mission statement for your future company?