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According to the box “Adapting to Change,” advertisers are rethinking some traditional television ad strategies. What additional benefit is provided to advertisers by streaming services such as Roku, Hulu, and Sling?
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expanded audience data
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interactivity
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very low cost
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free product placement
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- Study the image below. Then answer the following questions: What does the picture tell? What is the motif? How does it affect you and the viewers? Is this ad effective? Will it make you buy the product? Doae Doe DoveExplain the phases of exposure, attention, and comprehension that occur when an individual is shown a particular advertisement. Give an example of advertisements you have seen that have used anthropomorphism to sell products. How did you react to such advertisements? What is your opinion on how effective these advertisements have been in capturing your attention. Give an example of advertisements that have involuntarily caught your attention. Which aspect of the advertisement attracted your attention?Do you think corrective advertising works? Evaluate the three corrective messages described in the text.
- What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.How does the choice of keywords affect the effectiveness of pay-per-click (PPC) advertising campaigns?Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: 1. Who is the advertisement targeted to? How would you describe the consumer targeted with this ad (for example, age, gender, lifestyle, stage of family lifecycle…?)
- In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?Identify three television commercials designed to persuade buyers toview the products being advertised as shopping items rather thanconvenience items. What is similar about the strategies employed in thecommercials? Do you think the commercials are successful? Why or whynot?how do marketers pretest their ads? how do theyposttest ads?
- What role does social media marketing play in the promotional campaign of the retirement village? Do youthink the advertisement is targeting senior citizens orthe children of the household?By making reference to the terms: source, message and receiver factors, choose anadvertisement or commercial and discuss why it might be very successful in persuadingthe consumer to change their behavior (or purchase something that they do not need).In what ways does the ad attempt to manipulate the consumer into buying theparticular product it sells? On what emotions and desires does the ad play?